HELLO CARRIE!! THIS BRIEF WAS AS CHALLENGING AS IT WAS REWARDING. YOU CAN CHECK OUT OUR CRAZY MIRO BOARD HERE IF YOU’D LIKE.
WE DID THIS RIGHT BEFORE AI TOOK OVER EVERYTHING SO WE WERE PRETTY AHEAD OF THE CURVE! I DON’T HAVE THE DECK WE PRESENTED AND THE COUPLE OF SLIDES I DO HAVE ARE LOW QUALITY WHICH IS UNFORTUNATE.
CLIENT: GOOGLE | D&AD
ROLE: ART DIRECTOR, GRAPHIC DESIGNER, STRATEGY
BRIEF: FIND WAYS TO GET GEN Z TO CAFE ABOUT CYBERSECURITY
INSIGHT:GEN Z IS COMFORTABLY CARELESS ONLINE WITHOUT ANY GUIDANCE
EXECUTION: CREATE A VIRTUAL COMPANION TO GUIDE USERS ONLINE
For Gen Z, the internet isn’t a playground...it’s the new Wild West.
Unlimited territory. No rulebook. No sheriffs.
Everyone’s moving fast, but no one’s teaching them how to survive.
They’re riding into danger alone.
They trust links faster. They click more impulsively. And unlike real-world safety, there’s no older generation that can give them digital life advice.
This leaves Gen Z vulnerable, alone, and unequipped for modern cyber threats.
They need a protector — somebody to guide them…
